We can choose to invest in tech, great developers, programmers, and designers, but the world moves so quickly. As well as Roma fans, we now have lots of followers of other clubs who choose to follow Roma, particularly on Twitter, as they enjoy the content and the tone. Is innovation at the heart of your strategy? Our digital strategy has been hugely successful so far – but we still have a lot of work to do. After rebuilding our platforms, including our flagship website which has since gone on to win a number of awards, our challenge was to break down the communication barriers between the club and the fans – in particular, fans outside of Italy.
Telling stories of football players is what Flemlo Raps loves to do.
Our website is more of a vehicle for corporate communications which is different than social media. But it has to be authentic; it has to fit your audience. When we talk about engagement the best metric we can ever have is people sharing content, whether that’s retweeting, sharing or re-posting our content. We try to have a personality, and to be honest, I don’t find it that weird because that’s how I consume content. Brian May guitar solo Queen + Paul Rodgers, Rock the Cosmos Tour 2008 Roma, Palalottomatica.
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